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EDITORIAL DIRECTOR: MANZON, BRUNO CARVALHO
YEAR 01 ★ FRIDAY, JUNE 02, 2023 ★ Nº 01
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Animated album covers are already the future of digital music streaming platforms. Where are you on this wave?
As music consumption continues to shift to digital platforms, artists are constantly looking for new and innovative ways to promote their music on SM and MSPs. ʀᴇᴀᴅ ᴍᴏʀᴇ
How to Provide and Successfully Upload Animated Album Covers on Deezer.
How to Provide and Successfully Upload Animated Album Covers on Spotify.
How to Provide and Successfully Upload Animated Album Covers on Tidal.
Artistas têm dificuldade para criar identidade de marca consistente com capas de álbuns estáticas
Artistas têm dificuldade para criar identidade de marca consistente com capas de álbuns estáticas
Com capas de álbuns estáticas, cada lançamento requer um novo design, o que complica a vida de artistas
Artistas têm dificuldade para criar identidade de marca consistente com capas de álbuns estáticas
Com capas de álbuns estáticas, cada lançamento requer um novo design, o que complica a vida de artistas
Shorts
The largest universities and research and development institutions in the world prove, through polls and studies, the efficiency of animated album covers on SM and streaming platforms.
Artists struggle to create consistent brand identity with static album covers.
With static album covers, each release requires a new design, which complicates life for artists. ʀᴇᴀᴅ ᴍᴏʀᴇ
Animated album covers are more likely to stand out in searches.
Increasing visibility with animated album covers can help potential listeners find your music faster. ʀᴇᴀᴅ
Non-moving album covers tend to be less visually appealing.
Capturing listeners’ attention and encouraging them to listen to your music online is getting harder and harder with conventional album covers. ʀᴇᴀᴅ ᴍᴏʀᴇ
Static images have lower conversion rates than dynamic images.
Fewer and fewer people interact with static images compared to dynamic images that contain animations. ʀᴇᴀᴅ ᴍᴏʀᴇ
People Prefer Aesthetically Pleasing Looks Over Simple Ones, Research Reveals.
Animations offer greater flexibility with pleasing visuals and greater visual appeal among fans and potential listeners. ʀᴇᴀᴅ
80% of poll participants would rather buy an album with an animated cover.
Conducted by the University of Michigan, poll reveals that 80% of respondents prefer animated album covers to static ones.
Static album covers can decrease fan engagement by up to 60%.
Research reveals that static images can decrease audience engagement by up to 60% compared to dynamic media. ʀᴇᴀᴅ ᴍᴏʀᴇ
Animated album covers are more effective in increasing fan engagement.
Study from the University of Southampton reveals that animated album covers have higher engagement compared to static ones.
88% of poll respondents said they preferred albums with animated covers.
In a survey carried out by the University of Utah, it was found that respondents prefer albums with animated covers to those without animation. ʀᴇᴀᴅ
Albums with animated covers are more likely to be shared.
University of California Berkeley research shows that albums with animated covers are more shared online. ʀᴇᴀᴅ ᴍᴏʀᴇ
University of Toronto finds animated album covers rank higher.
Study carried out by the University shows that animated albums have a higher rating average than those without animation.
Animated covers are more likely to appear on music blogs and websites.
Research concludes that albums with animated covers are 23% more likely to be promoted on blogs and specialized websites.
Animated album covers get 23% more views on music streaming services.
Stanford University has shown that albums with animated covers get more views on streaming services. ʀᴇᴀᴅ ᴍᴏʀᴇ
Albums with animated covers offer higher online engagement performance.
MIT found that albums with animated covers have significantly higher engagement rates than static ones. ʀᴇᴀᴅ ᴍᴏʀᴇ
Animated album covers have the highest average number of downloads per user.
Study conducted by Yale found that albums with animated covers are twice as downloaded than those without animation. ʀᴇᴀᴅ
Albums with animated covers have a 3% higher conversion rate than static versions.
Harvard study finds that animated album covers increase sales and downloads compared to static covers. ʀᴇᴀᴅ ᴍᴏʀᴇ
Animated Album Covers Increase Rates of Positive Internet Reviews.
Research conducted by the University of British Columbia shows that albums with animated covers get more positive reviews. ʀᴇᴀᴅ ᴍᴏʀᴇ
Animated covers receive more daily streams on music streaming platforms.
Conducted by Princeton University, research has shown that albums with animated covers get more streams per day online.
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